How much do SEO and GEO cost in Toronto in 2026?

In Toronto in 2026, a small-business website typically costs $950–2,000 CAD one-time (median about $1,500), an entry local SEO plan about $850 a month, and SEO + GEO — showing up in ChatGPT and other AI answers — $958–1,999 a month. One-time AI-visibility audits range from about $200 to $4,800.

These numbers come from the published price pages of 25 providers — mostly in Toronto, the GTA and across Canada, plus a few US agencies and tools for comparison — checked in September 2026. Most large agencies only quote on request, so the sample leans toward small and mid-size shops — the ones a small business actually hires. US prices are converted at 1.37.

Websites (one-time)

| Tier | Typical price (CAD) | |---|---| | Entry, about 5 pages | $300–1,000 | | Typical small-business site, 5–8 pages | $950–2,000 (median ~$1,500) | | Larger or e-commerce | $2,000–3,500+ |

Some studios sell sites as a subscription instead: $97–279 a month with no upfront fee, sometimes with a 12-month minimum and the site staying theirs until it's paid off. Read the ownership clause before you sign.

Local SEO (monthly)

Entry plans from providers that publish prices sit mostly between $500 and $1,000 a month, with a median around $850. Mid plans run $1,350–2,100. A typical entry plan includes Google Business Profile management, directory listings (citations) and one or two new pages or posts a month.

For context, in a survey of 439 SEO providers by Ahrefs, the most common monthly retainer was US$501–1,000.

GEO — visibility in AI answers (monthly)

GEO (generative engine optimization) is the work of getting your business named and quoted when people ask ChatGPT, Perplexity, Gemini or Google's AI Overviews. It is new enough that prices are still settling:

• Toronto: $999 / $1,499 / $1,999 a month for GEO + SEO tiers at one agency (Jeff Social Marketing); another provider with a Toronto GEO page starts from US$699, about $958 (KRP Tech).
• US agencies: from about $3,800 a month (digitalmarketingservices.pro, WebFX, The Rank Collective), past $10,000 at top tiers.
• Audits: about $200 in Toronto up to $4,800 at US agencies.
• Do-it-yourself tracking tools: about $170–550 a month.

A trend worth noticing: several SEO providers now list "AI Overviews" or "AI search optimization" as a line inside their normal SEO plans rather than as a separate product.

AI receptionists and automation (monthly)

Canadian AI answering services start at $99–129 a month; typical plans are about $300 and managed plans run $500–1,000. Custom builds cost $1,500–3,500 one-time plus usage.

What to compare, not just the price

1. Deliverables per month. How many pages or articles, how many directory listings, is Google Business Profile included?
2. Contract. Many Canadian providers advertise month-to-month; some require 3–12 months. A 12-month lock-in needs a good reason.
3. Ownership. You should own the domain, the site and the content.
4. Reporting. A monthly report you can read in five minutes — calls, forms, where you show up on Google and in AI answers.
5. Honesty about time. SEO and GEO usually take 2–3 months to show. Anyone promising page one next week is guessing.

Our prices, for comparison

We publish ours: Website + SEO $1,990 to start + $490/month, SEO + GEO $890/month with no setup fee, and Website + SEO + GEO + Automation $2,990 + $1,190/month — CAD plus HST, month-to-month. The side-by-side table with every source is on our pricing page. Not sure where you stand? The free AI-visibility check shows how AI search reads your site in a minute.

Sources

• Published price pages of 25 providers, September 2026, including The Website Architect, Search Engine People, NoxRank, Avanto Solutions, Aptitude Digital, Dialbox and Polaris Voice.
• Ahrefs SEO pricing survey (439 providers).