GEO
How to get your business recommended by ChatGPT and other AI assistants
AI assistants recommend businesses they can find, understand and trust: pages they can crawl, a clear description of what you do and where, and — most of all — mentions of your business on other trusted sites. Start with a clear site and Google Business Profile, then earn listings, reviews and articles that name you.
GEO vs SEO: what a small business actually needs
SEO gets your business into Google's ranked links; GEO gets it named inside answers from ChatGPT, Perplexity, Gemini and Google's AI Overviews. For a small business they share most of the work — a clear, fast site and a strong Google Business Profile — and differ mainly in one thing: GEO depends far more on other sites mentioning you.
Structured Data That Helps AI Assistants Cite Your Page
JSON-LD types like Organization, Article, FAQPage, BreadcrumbList and Service give AI assistants explicit, machine-readable facts (who, what, when, Q&A pairs) that are easier to extract and quote than prose alone, especially when paired with clear on-page answers.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is optimizing your content so AI assistants like ChatGPT, Claude, Perplexity and Google's AI overviews retrieve and cite it. Unlike SEO, which optimizes for ranked links, GEO optimizes for being quoted inside a generated answer.