Гайди answer-first про GEO, SEO і швидкі продукти.
In Toronto in 2026, a small-business website typically costs $950–2,000 CAD one-time (median about $1,500), an entry local SEO plan about $850 a month, and SEO + GEO (visibility in ChatGPT and other AI answers) $958–1,999 a month. One-time AI-visibility audits range from about $200 to $4,800.
AI assistants recommend businesses they can find, understand and trust: pages they can crawl, a clear description of what you do and where, and — most of all — mentions of your business on other trusted sites. Start with a clear site and Google Business Profile, then earn listings, reviews and articles that name you.
SEO gets your business into Google's ranked links; GEO gets it named inside answers from ChatGPT, Perplexity, Gemini and Google's AI Overviews. For a small business they share most of the work — a clear, fast site and a strong Google Business Profile — and differ mainly in one thing: GEO depends far more on other sites mentioning you.
A contractor website checklist should confirm that phone numbers are tappable and dial the right number, the quote form actually delivers, the layout works on a phone, HTTPS is valid, images load, and each town you serve has a real page — any one of these can quietly cost a call.
JSON-LD types like Organization, Article, FAQPage, BreadcrumbList and Service give AI assistants explicit, machine-readable facts (who, what, when, Q&A pairs) that are easier to extract and quote than prose alone, especially when paired with clear on-page answers.
Next.js SEO in the App Router centers on generateMetadata for titles/descriptions, canonical tags to avoid duplicate content, sitemap.ts and robots.ts for crawlability, JSON-LD for structured data, and choosing SSG/SSR so crawlers see fully rendered HTML.
GEO (Generative Engine Optimization) is optimizing your content so AI assistants like ChatGPT, Claude, Perplexity and Google's AI overviews retrieve and cite it. Unlike SEO, which optimizes for ranked links, GEO optimizes for being quoted inside a generated answer.